The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have transformed substantially over the decades, evolving from simple punch cards to advanced digital platforms that enhance player involvement. These initiatives are crafted to compensate frequent guests with various perks, including free gaming, meals, and special access to activities. According to a 2023 report by the American Gaming Association, nearly 80% of casino customers participate in some variation of loyalty initiative, highlighting their value in customer retention. One significant figure in the…