The Evolution of Casino Loyalty Programs
Casino membership programs have transformed the manner players engage with gaming venues. Initially created to honor regular guests, these systems have evolved into sophisticated systems that utilize information insights to enhance consumer interaction. According to a recent study by the American Gaming Association, nearly seventy percent of gaming revenue comes from loyalty system affiliates, emphasizing their importance in the field. One significant figure in this transformation is Jim Murren, previous CEO of MGM Resorts International,…

