The Evolution of Casino Loyalty Programs
Casino loyalty programs have evolved significantly over the past decade, becoming essential tools for drawing and keeping players. In 2023, a study by the American Gaming Association uncovered that nearly 70% of casino customers participate in some variation of loyalty initiative, emphasizing their value in the fierce gaming landscape. One significant figure in this transformation is Jim Murren, the former CEO of MGM Resorts International, who highlighted the need for tailored encounters in loyalty initiatives….

