Synthetic Understanding (AI) is transforming the gaming landscape by enhancing functions and improving client engagement. A 2023 study by McKinsey reveals that AI tools can improve operational productivity by up to 30%, allowing casinos to simplify operations and lower costs. One prominent individual in this evolution is David Schwartz, the former Vice Chief of the Institution of Nevada, Las Vegas, and a prominent specialist in gambling innovation. You can follow his insights on his Twitter…

Casino loyalty systems have changed dramatically over the periods, becoming crucial tools for player holding and participation. According to a twenty twenty-three report by the American Gaming Society, nearly 80% of players engage in some form of loyalty scheme, emphasizing their importance in the gaming sector. One notable figure in this development is Jim Murren, the ex CEO of MGM Resorts International, who emphasized the necessity for tailored experiences in loyalty systems. You can learn…