The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have evolved significantly over the periods, evolving from basic punch cards to sophisticated digital systems. These schemes are intended to reward players for their loyalty, offering various incentives such as free play, dining, and exclusive event access. According to a 2023 study by the American Gaming Association, nearly 80% of casino visitors engage in some type of loyalty initiative, emphasizing their significance in customer retention. One significant figure in the gaming loyalty…

