The Evolution of Casino Loyalty Programs
Casino loyalty programs have transformed considerably over the years, evolving from simple punch passes to complex digital networks that observe player behavior and choices. These programs are intended to reward frequent guests with diverse perks, including free action, dining, and limited access to events. According to a 2023 report by the American Gaming Association, nearly 80% of casino visitors take part in some form of loyalty scheme, highlighting their significance in customer retention. One remarkable…

