The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have substantially changed the way players connect with gaming facilities. These schemes, which began to gain traction in the 1990s, compensate players for their loyalty, offering benefits such as free play, meals, and housing. In 2023, the American Gaming Association declared that loyalty programs can boost customer loyalty by up to 30%, underscoring their importance in the competitive casino landscape. One notable figure in this progression is Jim Murren, the previous CEO…

