The Evolution of Casino Loyalty Programs
Casino loyalty schemes have changed significantly over the periods, developing from simple punch tokens to sophisticated digital platforms. These initiatives are designed to incentivize frequent participants with diverse benefits, including free play, food, and exclusive access to happenings. According to a 2023 study by the American Gaming Association, nearly 70% of casino patrons engage in some variation of loyalty program, emphasizing their significance in customer maintenance. One notable person in this area is Jim Murren,…

