Casino loyalty programs have evolved significantly over the decades, altering the way players engage with gambling venues. Initially, these schemes were straightforward card-based structures that recognized regular guests with credits exchangeable for dining or accommodation visits. Nevertheless, as rivalry escalated, casinos began to innovate, offering more tailored and tiered rewards systems. One notable person in this evolution is Jim Murren, the ex CEO of MGM Resorts International, who highlighted the value of client engagement in…