The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have changed significantly over the years, progressing from plain punch passes to sophisticated digital platforms. These schemes are designed to compensate players for their loyalty, offering various incentives such as free gaming, dining deals, and special event admission. According to a 2023 study by the American Gaming Association, nearly 80% of casino attendees engage in some type of loyalty program, highlighting their significance in customer retention. One notable person in the gambling…