Casino loyalty programs are changing to fulfill the requirements of modern gamers, offering personalized rewards and experiences. In 2023, a document by the American Gaming Association revealed that 70% of casino visitors engage in loyalty programs, underscoring their significance in customer fidelity. One notable individual in this evolution is Bill Hornbuckle, the CEO of MGM Resorts International. Under his leadership, MGM has redesigned its loyalty initiative, M Life Rewards, to offer more tailored benefits. You…